Standard CPQ freezes your product.
Yours evolves.
Most CPQ systems — SAP, Salesforce, Oracle — are designed to freeze product logic and standardise. That works for companies that sell the same thing every time.
Manufacturers who build customer-specific solutions don't fit that model. Every order is different. Variation isn't the problem — it's the business.
The best Elfsquad Implementation Partner in Europe.
Most Elfsquad implementation partners are certified agencies with arms-length knowledge of the platform. We operate at a different level — years of focused Elfsquad delivery across multiple industries, deep familiarity with the product, and a working relationship with the Elfsquad team that goes beyond standard certification.
For the.makers;
We work with manufacturers who build customer-specific solutions. The complexity of your products is what makes you competitive — your CPQ system should protect that, not fight it.
"High variety, complex product logic, and a strong dealer network. Every order is different — and ETO is still part of daily reality."
Your dealers need to configure machines correctly and create accurate quotes — without calling your engineering team for every order. Your products have hundreds of variants, compatibility rules, and regional specifications. Standard CPQ systems can't model this without freezing the logic.
- ✓Dealers configure independently within clearly defined technical rules
- ✓Special engineering cases remain controllable without bottlenecking sales
- ✓Quote accuracy eliminates production errors from misconfigured orders
- ✓One logic across all dealers, all regions, all channels
- ✓ERP integration ensures configured orders flow directly into production
how.we.start;
Discovery & Business Understanding
We start with your business, not your current system. We map your product logic, sales flow, and integration landscape before touching configuration. What products do you sell? How do you quote today? Where does the process break down?
Configuration & Integration Build
We model your product variants, constraints, and pricing logic in Elfsquad. In parallel, we build the integrations with your ERP, CRM, or PLM systems. Configuration data flows automatically — no manual steps between quote and production.
Training & Go-live
Your team — sales, engineering, product management — learns to operate and maintain the system themselves. Knowledge stays in your team, not with external consultants.
Long-term Ownership
After go-live, we stay embedded through a Development Package retainer. Quarterly check-ins. Ongoing expansion of configuration logic as products evolve. Most of our CPQ clients grow the system significantly in year two — because the foundation was built right.
A real configurator.
Built by us.
Coverseal is a leading Belgian manufacturer of automatic pool covers. We built their online configurator — letting customers customise dimensions, colours, models and options in real time. This is what a well-implemented custom configurator looks like.
Open the live configurator on desktop for the full experience.
Open Coverseal configurator ↗CPQ.Work;
Configurators we've delivered into production. Real systems used by sales teams and dealers every day.
From options to an order in one system, with the customer signing off in between
- →One process end to end: configure, validate, price, generate the bill of materials, send the customer a link, and convert the accepted configuration into an order
- →19 options and 11 rules on one machine, each rule carrying an ID and a plain-language message, so an invalid machine never reaches a quote
- →Status: a demo build on Open Mercato, first place in the Showcase track at the Open Mercato hackathon in Wrocław, 2026, with no production deployment behind it
Automated configuration transfer from Elfsquad to Windchill — removing a manual step repeated 1,000+ times a year
- →Integration layer that maps Elfsquad features to Windchill attributes and transfers configurations automatically
- →Stateless Next.js middleware — JSON-based flow with Azure Blob Storage for temporary configuration states
- →Three matching methods — two mouse-based, one keyboard-based — designed from user interviews for high-volume daily use
A scalable, data-driven sales configurator — redesigned from scratch on Elfsquad
- →Single-page configurator — product customization on one side, live visualization on the other
- →Powered by Elfsquad for product logic, pricing, and real-time configuration validation
- →Structured DataLayer and analytics foundation for lead attribution and funnel insight
Visual robot cell configurator — built from zero so any prospect can configure independently
- →Interactive configurator with compatibility rules enforced behind the scenes
- →Pricing output and valid configurations ready for sales handoff
- →Built from scratch — became Coboworx’s primary commercial tool
“the.good.code team delivered first-class results within the agreed time frame and under budget. They were an absolute pleasure to work with — going above and beyond at every stage of the project.”
work.with.us;
Bring one real problem; leave with a clear answer.